EOFY Wrap Newsletter - July 2026 Edition

The power of the mighty merino has us here at Willera more excited than ever, especially when the breeding objectives we have focused on over the journey are returning us more handsomely than almost ever before. Reward for effort and reward for staying true to our criteria and objectives to breed a diverse, multi-dimensional animal that carries our clients and us forward into an exciting and profitable future. The gap between progressive, modern, industry and consumer relevant merino sheep versus the outdated genetics of yesteryear is rapidly widening, and easy to see why, especially when looking at the bottom line of sheep enterprises.

This year we really want you the reader, the client, the friend, the interested follower and/or the passionate sheep person to take a look at the year that was with us in terms of results, people and the events and decisions that shaped the past 12 months at Willera Merinos, blasting social media with percentages, prices and wool cuts etc. isn’t my cup of tea but we feel it’s important for you all to read about it as we are so proud of what we are achieving, from the stud and its obvious genetic growth but more so looking at the engine room of the business, which the stud feeds, and that’s the marvels that are our commercial ewes.

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